I’m currently Design Lead for innovation and transformation consultancy &us. Through design thinking and creativity, we help clients such as Novartis and HP thrive with optimism in our uncertain world.

I've been Head of Creative for Fat Beehive where we created delightful, ethical, digital: from UX to websites and from branding to web apps. I’ve been lucky to work with clients such as Greenpeace UK, CARE International, Target Ovarian Cancer, Action Against Hunger, Stop Killer Robots, Cool Earth, SolarAid, World Physiotherapy, Canal and River Trust, Human Dignity Trust and many more.

My focus is design, campaigns and content for positive social change: charities, startups, not-for-profits and life-centred design. My T-shaped skill set has evolved through empathy and endless curiosity. As well as following It's Nice That and Wired for visual inspiration, my reading list includes Dense Discovery, The Imperfectionist and Ten Things. I'm passionate about where design intersects with other disciplines.

I've art-directed Smash Hits and Songlines, been the freelance Creative Director of Jump and volunteered for Chatterbox, The Cambridge Commons and LifeJackets.

While Head of Design and Content at Olympic legacy volunteering charity Join In, we created campaigns such as the #BigThankYou, building the brand to 12% UK awareness in three years.

Combining design thinking with nudge theory enables my work to influence behaviour change. While fighting for good ideas, my toys remain firmly in the pram maintaining listening and openness are the best routes to successful design.