Pulled together in record speed, I designed the site, social media assets, user journeys, stakeholder collateral and more for the nation’s biggest sports day, I Am Team GB. The Rio 2016 Team GB homecoming delivered 2,600 events across the UK with 972,000 people taking part. The site was developed with panache and pace by the lovely … Continue reading I Am Team GB club campaign design
Join In’s ground-breaking research↑ looked at how behavioural science can persuade more people to give their time and volunteer, with a focus on sport. Presented in partnership with BT and leading social impact research consultancy Simetrica↑, the report revealed the ‘who’, ‘what’, ‘how’ and most importantly the ‘why’ of volunteering. The launch in Whitehall was led by Join In Chair … Continue reading Join In – Making Time behavioural research
LifeJackets is a start-up charity using stories to inspire children and young people to see the world, other people and themselves in new ways. It also happens to have been launched by my wife. Jumping at the chance to help shape the brand, I devised the name and have worked with the board of trustees to develop the collateral.
Following the success of the #BigThankYou at BBC Sports Personality of the Year 2014, Join In and BBC Get Inspired embarked on recruiting 10,000 volunteers into community sport the following year – the #BigHelpOut. Launched with Eddie Izzard on BBC Breakfast↑ and Tanni Grey-Thompson on BBC One’s The One Show (see below), we built on … Continue reading Join In – The #BigHelpOut