LifeJackets is a start-up charity using stories to inspire children and young people to see the world, other people and themselves in new ways. It also happens to have been launched by my wife. Jumping at the chance to help shape the brand, I devised the name and have worked with the board of trustees to develop the collateral. Continue reading LifeJackets brand
Following the success of the #BigThankYou at BBC Sports Personality of the Year 2014, Join In and BBC Get Inspired embarked on recruiting 10,000 volunteers into community sport the following year – the #BigHelpOut. Launched with Eddie Izzard on BBC Breakfast↑ and Tanni Grey-Thompson on BBC One’s The One Show (see below), we built on … Continue reading Join In – The #BigHelpOut
Join In launched our ‘Run It’ campaign in 2015 to get more volunteers into the fastest growing sport in the UK.
With the support of Join In’s Dave Moorcroft (a former 5,000m world champion) and Jo Pavey (10,000m European champion) we used assets across channels to create a buzz and entice people to lend a hand.
Comedian and Join In patron Eddie Izzard led the nation’s biggest ever thank you to sport volunteers at the 2014 BBC Sports Personality of the Year.
During the show, Eddie asked the TV audience and everyone at Glasgow’s SSE Hydro to add their thanks and the response was enormous! The #BigThankYou hashtag was the top trend on Twitter – first in the UK, then worldwide – beating the X Factor final on the same night.
I designed the brand and produced content across channels, driving the ask of thanking sports volunteers. Read more about the 2014 campaign on the Join In site which was nominated for a Social Buzz Award from The Drum.
The 2015 #BigThankYou campaign also trended worldwide on Twitter, second only to the BBC Sports Personality hashtag #SPOTY on the night.
Watch the #BigThankYou film produced by the BBC: