I Am Team GB club campaign design

Pulled together in record speed, I designed the site, social media assets, user journeys, stakeholder collateral and more for the nation’s biggest sports day, I Am Team GB. The Rio 2016 Team GB homecoming delivered 2,600 events across the UK with 972,000 people taking part. The site was developed with panache and pace by the lovely … Continue reading I Am Team GB club campaign design

Join In – Making Time behavioural science research

Join In’s ground-breaking research↑ looked at how behavioural science can persuade more people to give their time and ​volunteer, with a focus on sport. Presented in partnership with BT and leading social impact research consultancy Simetrica↑, the report revealed the ‘who’, ‘what’, ‘how’ and most importantly the ‘why’ of volunteering. The launch in Whitehall was led by Join In Chair … Continue reading Join In – Making Time behavioural science research

Join In – The #BigHelpOut

Following the success of the #BigThankYou at BBC Sports Personality of the Year 2014, Join In and BBC Get Inspired embarked on recruiting 10,000 volunteers into community sport the following year – the #BigHelpOut. Launched with Eddie Izzard on BBC Breakfast↑ and Tanni Grey-Thompson on BBC One’s The One Show (see below), we built on … Continue reading Join In – The #BigHelpOut