Join In – Making Time behavioural science research

Join In’s ground-breaking research↑ looked at how behavioural science can persuade more people to give their time and ​volunteer, with a focus on sport. Presented in partnership with BT and leading social impact research consultancy Simetrica↑, the report revealed the ‘who’, ‘what’, ‘how’ and most importantly the ‘why’ of volunteering. The launch in Whitehall was led by Join In Chair … Continue reading Join In – Making Time behavioural science research

Join In – Run It campaign

Join In launched our ‘Run It’ campaign in 2015 to get more volunteers into the fastest growing sport in the UK.

With the support of Join In’s Dave Moorcroft (a former 5,000m world champion) and Jo Pavey (10,000m European champion) we used assets across channels to create a buzz and entice people to lend a hand.

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Continue reading “Join In – Run It campaign”