A year after landing in London, I became art director of Wanderlust travel magazine – my first proper magazine job after University. I redesigned the title while there while maintaining it’s focus on independent travel, at a time when the sector was still defining itself.
A title where more is more! I was art director of Emap’s Smash Hits Australia in Sydney for about a year working with a fun small team. The target market was tweens and the Editor increasingly pitched towards girls, at a time when pop chased reality TV for its next star. Which inevitably led to shoots … Continue reading Smash Hits
While at Wanderlust, I also designed The Odyssey customer magazine for cruise operator Noble Caledonia.