Portrait of Ben Serbutt

Design Leader +
Innovation Consultant

I’ve been many designers: from a graphic designer to an art director, from an illustrator to a campaigner. From content lead, brand creator, UI designer, UX researcher, to AI-whispering product lead and life-centred innovation consultant. And now to design leader. Like many wiggly-careered designers, my curiosity for what’s coming leads the way.

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Team leader | Innovative design thinker | AI experimenter | UX researcher | Product designer | Life-centred designer | Systems designer | Curious generalist

Dad | Non-practising Australian | Traveller | Londoner | Coffee-lover | Magazine aficionado

See my work

“Working with Ben transformed how our team approached our needs analysis and design processes… He facilitated empathy mapping sessions and user research activities that shifted our entire perspective on what our employees actually needed.”

Rachel Finch, Global Experience Lead, People Manager Development, HP

Services

  • Innovation, UX research and design thinking

    Facilitating discovery workshops, rapid prototyping, and evidence-based design solutions. Recent work includes AI interface development for enterprise platforms and learning experiences that achieved 22% engagement increases.

  • Branding and visual identity

    Creating cohesive brand systems that drive measurable impact. From growing Join In charity to 12% UK awareness to directing comprehensive rebrands for innovation consultancies, I help organisations find their authentic voice in crowded markets.

  • Product, service and experience design

    Transforming complex user journeys into intuitive experiences. I've led design system implementations reducing delivery timelines by 18%, and UX redesigns achieving 94% improvements in user engagement across B2B and consumer platforms.

PARTNERS

HP

Greenpeace

Novartis

Action Against Hunger

War Child

Takeda

Cool Earth

Stop Killer Robots

HP • Greenpeace • Novartis • Action Against Hunger • War Child • Takeda • Cool Earth • Stop Killer Robots •