Free Tibet rebrand and website
Since 1950, the voice of Tibet has been under siege. Through relentless efforts to erase their language, culture, and very identity, China has tried to suppress the rights of an entire people.
Free Tibet, originally founded in 1987 as the Tibet Support Group, has been on the frontlines of this fight. With a proud legacy of shining a light on the injustices happening in Tibet, they’ve run campaigns that grab global headlines and rally support for the Tibetan people in their struggle for freedom. This is more than a cause, it’s a movement for justice and self-determination.
Free Tibet’s old branding just wasn’t cutting it. It didn’t match the organization’s ambition or the fierce, campaign-driven nature of its mission. The previous logos and visuals relied too much on symbolic elements and were mostly text-heavy, with no real consistency across platforms or materials.
The new brand had to strike a delicate balance between two key ideas: hope and activism. It needed to be adaptable, and capable of delivering tailored messages to different audiences at the right time. The tone and visuals had to do two things at once: reassure longtime supporters that progress is being made while pulling in new, change-driven people ready to take action. "Free Tibet" needed to evolve from just a slogan to a command.
Their outdated website wasn’t helping either. It fell short in amplifying the Tibetan resistance and lagged behind other activist groups in driving supporters to take meaningful action and showcasing their impact. It was time for a change that could fuel the movement forward.
The result
The result is a bold, revitalized brand with a laser focus and a clear sense of purpose. Rooted in protest and the urgent message that Tibet remains the least free country in the world, Free Tibet is now pulling in a younger, more diverse audience. With this refreshed identity, the organization is primed to lead powerful campaigns and ramp up media attention.
On the digital front, the new website serves as the backbone of the movement. It’s not just a site, it’s a hub for information, action, and even merchandise, marking a new chapter for the organisation. This update has future-proofed the organization, setting them up for sustained impact in the years ahead.
“Great work! We are having a definite uplift from it.”
— Sam Walton, CEO Free Tibet