Join In’s ground-breaking research↑ looked at how behavioural science can persuade more people to give their time and volunteer, with a focus on sport. Presented in partnership with BT and leading social impact research consultancy Simetrica↑, the report revealed the ‘who’, ‘what’, ‘how’ and most importantly the ‘why’ of volunteering. The launch in Whitehall was led by Join In Chair … Continue reading Join In – Making Time behavioural science research
With a year until the Rio 2016 Olympics, Join In looked back over the three years since launch. One highlight was the #BigThankYou as part of the BBC Sports Personality of the Year – watch the film below to see how we came to trend worldwide on Twitter. A single-page timeline was also developed for print … Continue reading Join In – 2012-2015 film & infographic
Join In launched our ‘Run It’ campaign in 2015 to get more volunteers into the fastest growing sport in the UK.
With the support of Join In’s Dave Moorcroft (a former 5,000m world champion) and Jo Pavey (10,000m European champion) we used assets across channels to create a buzz and entice people to lend a hand.
Another Join In campaign, ‘Backing Up Boxing’ was in partnership with England Boxing and aimed to recruit volunteers and match them with clubs in need of help. The visual language of the campaign referenced vintage fight posters, borrowing the language and style, and updating it for social media. The typeface chosen was, of course, Knockout. Continue reading Join In – ‘Backing Up Boxing’ campaign