Human Dignity Trust use the law to fight for LGBTQI+ rights globally. They approached Fat Beehive to just redesign their website, but it quickly became apparent their old brand was eroding the trust built by their extraordinary work.
We therefore embarked on a complete rebrand, arriving at a simple wordmark, surrounded by a square with one open side, representing an opening to freedom. A red wine became the primary brand colour, hinting at leather-bound volumes of lawyerly texts.
The line device is used across assets, interacting with improved photography and a clean use of white space, to present the charity in the professional light they deserve.
Website design by Jane Hughes while in my team at Fat Beehive.