Support local sport
Volunteering in local sport has the power to create healthier, happier people and stronger communities.
Join In:
- Supports the sports clubs and groups who need volunteers most
- Promotes brilliant opportunities for people to volunteer in their local communities and at flagship sporting events
- Recognises the huge social value created by volunteers through our campaigns.
As their Head of Design and Content, I worked with the digital, PR, commercial and sport teams to create first-class campaigns, design, editorial and imagery for all channels.
Campaigns included ‘I Am Team GB’ with The National Lottery and ITV, the #BigThankYou at BBC Sports Personality of the Year and Join In’s own ‘Run It’.
Film directed by yours truly, scripted by Paul Allen at Lark Media, produced and designed by Steve Simmonds at Digital Block.
Results:
• Built Join In from 0% to 12% UK awareness in three years
• Pioneering the use of behavioural science (nudge theory) in volunteer messaging
• Ground-breaking social impact valuation of volunteers in sport (£53bn annually)
• #BigThankYou trending on Twitter three consecutive years
• Successfully grew highly engaged audiences across email (with industry-leading click and open rates), social media and online.