Join In launched our ‘Run It’ campaign in 2015 to get more volunteers into the fastest growing sport in the UK.
With the support of Join In’s Dave Moorcroft (a former 5,000m world champion) and Jo Pavey (10,000m European champion) we used assets across channels to create a buzz and entice people to lend a hand.
We created a series of films for Run It, aimed at finding the right role for volunteers (above) and helping clubs innovate (below)…
…plus one about how even an hour a year can make a difference:
