Following the success of the #BigThankYou at BBC Sports Personality of the Year 2014, Join In and BBC Get Inspired embarked on recruiting 10,000 volunteers into community sport the following year – the #BigHelpOut.
Launched with Eddie Izzard on BBC Breakfast↑ and Tanni Grey-Thompson on BBC One’s The One Show (see below), we built on the #BigThankYou brand to engage audiences and help them take action.
As part of the launch, I worked with our in-house designer Ed Carroll↑ and commisioned Kiln↑ to help us build an intereactive quiz, enabling people to find their perfect role in sport.
TAKE THE BIG HELP OUT QUIZ
Tanni Grey-Thompson and The One Show hosts Alex Jones and Matt Baker all took the quiz and chatted about it on the show, resulting in a great upsurge of interest, sign ups and social media engagement.
– Read more about the campaign on the Join In site.