Comedian and Join In patron Eddie Izzard led the nation’s biggest ever thank you to sport volunteers at the 2014 BBC Sports Personality of the Year.
During the show, Eddie asked the TV audience and everyone at Glasgow’s SSE Hydro to add their thanks and the response was enormous! The #BigThankYou hashtag was the top trend on Twitter – first in the UK, then worldwide – beating the X Factor final on the same night.
I designed the brand and produced content across channels, driving the ask of thanking sports volunteers. Read more about the 2014 campaign on the Join In site which was nominated for a Social Buzz Award from The Drum.
The 2015 #BigThankYou campaign also trended worldwide on Twitter, second only to the BBC Sports Personality hashtag #SPOTY on the night.
Watch the #BigThankYou film produced by the BBC:
Sports stars made phone calls from a gold phone box on the BBC Sports Personality red carpet: