World Physiotherapy has been representing national physiotherapy organisations globally since 1951, helping develop, maintain and restore people’s movement and functional ability. Today they represent more than 625,000 physiotherapists worldwide through 121 member organisations (MOs).
As well as renaming themselves (from World Confederation of Physical Therapy) they needed a complete rebrand.
The new logo brings together four shapes, each representing connection, movement, wellbeing and the globe, to form a recognisable and adaptable mark. The fresh colours give an approachable palette while TT Norms brings the typography up to date.